Salesforce, being a market leader in CRM technologies, has a solution for all kinds of industries. Launched back in 2015, Salesforce Health Cloud stands as a transformative solution tailored to the unique needs of healthcare and life sciences organizations. In an industry where precision, collaboration, and patient-centric care are paramount, this specialized platform empowers healthcare providers and stakeholders to navigate a complex landscape with greater efficiency and effectiveness.

What is Salesforce Health Cloud?

Salesforce Health Cloud is a specialized CRM platform designed explicitly for healthcare and life science organizations. It is an extended version of Sales Cloud, significantly enhanced for the healthcare industry. It is a complete solution for managing patient relationships and healthcare operations efficiently.

The primary objective of the Salesforce Health Cloud is to keep all the patient information in one place by providing a 360-degree view of the patient. It helps healthcare providers deliver more personalized care, improve patient engagement, and ensure compliance with industry regulations like HIPPA (Health Insurance Portability and Accountability Act).

Who can use Salesforce Health Cloud?

Salesforce Health Cloud is designed for a range of stakeholders within the healthcare and life sciences industry, from pharmaceutical stores to caretakers. Here is a list of industries that could use the Salesforce Health Cloud to streamline their business.

• Healthcare Providers: Hospitals, clinics, physician practices, and other healthcare facilities can use the health cloud to manage patient relationships, streamline operations, and improve care coordination.
• Health Insurers and Payers: Health insurance companies can utilize Health Cloud to enhance member engagement, manage claims, and improve the overall member experience.
• Pharmaceutical and Life Sciences Companies: These organizations can leverage Health Cloud to manage relationships with healthcare providers, conduct clinical trials, and gather insights from patient data.
• Medical Device Manufacturers: Companies in the Medical Device Industry can benefit from the health cloud by managing customer relationships, tracking device usage, and ensuring compliance.
• Healthcare Agencies and Government Organizations: Government agencies and healthcare regulatory bodies can use Health Cloud to monitor healthcare programs, ensure compliance, and improve the delivery of public healthcare services.
• Nonprofit Healthcare Organizations: Nonprofit organizations focused on healthcare and wellness can use Health Cloud to manage donor relationships, track patient outcomes, and enhance fundraising efforts.

Features of Salesforce Health Cloud

Health Cloud has features to streamline the workflow and processes making it easier for healthcare professionals to manage the patients individually and efficiently. Below are the key features of the Salesforce Health Cloud.

• Comprehensive Patient Profile: It has a 360-degree view of patient data, along with their historical data making it easier for the Care Team to assist the patient with a personalized experience.
• Care Management: It facilitates efficient communication and collaboration among the healthcare providers enabling the sharing of patient data, treatment plans, and real-time updates ensuring the entire care team is well-informed and aligned on patient care.
• Utilization Management: It is designed to optimize the allocation of healthcare resources and services, enabling healthcare organizations to efficiently manage and evaluate the utilization of medical services by patients. Key functionality includes tracking and authorizing requests for medical treatments, coordinating care, and ensuring that care delivery aligns with established clinical guidelines and policies.
• Patient Management: The platform serves as a centralized hub for patient records, housing comprehensive information. This consolidated view enables healthcare providers to make well-informed decisions and deliver personalized care. Patient Engagement Tools such as Portals and Mobile apps, empower patients to actively participate in their care and access their health records.
• Data Integration: Consolidating data from disparate sources such as EHRs, medical devices, and external databases ensures that healthcare professionals have access to up-to-date patient information. It improves the efficiency of healthcare operations by reducing duplicate data entry and minimizing errors caused by fragmented information.
• Analytics and Reporting: It empowers healthcare organizations to derive valuable insights from their patient data. Health Cloud provides a comprehensive toolset for data analysis and reporting, enhancing decision-making processes and optimizing patient care.
• Security & Compliance: It features robust encryption protocols, access controls, and audit trails to protect sensitive information. Moreover, it aligns with healthcare industry regulations like HIPAA, ensuring confident management of patient data in accordance with legal requirements.
• Customization: Salesforce Health Cloud offers extensive customization capabilities allowing healthcare organizations to tailor the platform to their unique needs. The platform supports personalized care plan creation, enabling healthcare providers to design individualized treatment regimes. Customizable dashboards and reporting tools offer insights aligned with specific goals.

Apart from the broader category of features that are mentioned above, Salesforce has a huge list of specific features that you get with each Health Cloud license. Check out the whole list of Health Cloud features at Salesforce’s official website.

Licenses

Salesforce Health Cloud can be purchased individually without needing to use the Sales or Service Cloud. Prices for the Salesforce Health Cloud start at $250/User/Month. Like all other Salesforce Licenses, Health Cloud Licenses also are billed annually. Every plan comes with a 30-day trial. See the Salesforce Health Cloud license prices here.

License prices for Life Science are $75 cheaper compared to the Healthcare licenses. Due to this, the Healthcare License comes with all the features available with the Life Science License, and with a plethora of additional features like Utilization Management, Care Management, and Virtual Care.

To understand what license might be best suited for your business, reach out to Growbiz Solutions. Growbiz Solutions is an official Salesforce Partner providing the consultancy, customization, and development of all Salesforce products.